The client
A specialist with a great product
Acrylicon UK is a nationwide licensed installer of AcryliCon® resin floors and walls, with more than 20 years' experience. Their floors go into food factories, engineering plants, commercial kitchens, pharmaceutical sites, hangars and retail — anywhere a floor has to be tough, hygienic and back in use fast.
It's a small team: the owner leads sales and surveys, with operations, a sales role, a part-time caller and a part-time marketer.
The challenge
Lots of calls, not enough of the right ones
Unqualified lists
Calling worked through long lists with no research on whether a company needed a floor.
No clear target
Every business was treated the same, whatever its sector, size or timing.
Marketing by hand
LinkedIn posts written from scratch each week, squeezed into limited hours.
